Granada Provincial Council promotes the province as a family tourism destination

The Granada Provincial Council's Tourist Board is organising a trip from 11 to 13 June to present the province's family tourism offer to three of Spain's most influential bloggers specialising in this segment of holidays with children. During the three days, the Viajando con Manuela, Con los niños en la Mochila and Mil Viatges, all of which have websites with thousands of readers and followers on social networks, will have the opportunity to visit and enjoy activities in different places in the north-eastern arc of the Vega de Granada, as the promotional action is designed by the Patronato in conjunction with the Alfanevada Rural Development Group.

The deputy for Tourism, Enrique Medina, explains that "blogtrips have become in recent years in the tourism sector and an effective and economical way to get the word out about a business or tourist destination. In the opinion of the vice-president of the Board, "blogtrips are the present and the future and a way of getting to know a destination or a product, generating a great impact on social networks or online marketing channels via bloggers and opinion leaders, who invade the entire web with their tweets, posts and photos".

The Tourist Board has been working for years to diversify the promotion of tourism in Granada, focusing on lesser known market segments such as family tourism, especially if we take into account that the average traveller to our province is a person with an average age of 40.6 years and who comes mostly as a couple (44%) or as a family (28%). For this reason, it recently created a specific section on its website (www.turgranada.es) on 'Plans with children', which includes a wide variety of family activities in all the counties. It has also published an attractive family tourism brochure available in both printed and digital format, in Spanish and English, which compiles 40 proposals with activities of all kinds: recreational, sporting, cultural and scientific. Where can you go and what can you do in Granada so that children have a good time? And we offer them everything from the emblematic Parque de las Ciencias, to easy hiking trails, rope and water parks, archaeological sites, cave museums, hot air balloon rides and activities in the snow and the sea," details Medina.

Throughout 2021, the autonomous body of the Provincial Council has set out to promote family tourism also on the Internet and social networks with a series of familiarisation trips in which online media professionals will participate. To this end, it will develop several actions , which will highlight the variety of resources and tourist establishments that are attractive for families in each area.

The first in this series of blogtrips is the one taking place this week with a programme organised together with Alfanevada. The participants arrived on Friday afternoon and stayed in a rural hotel in Güéjar Sierra, from where they are travelling to enjoy a dramatised visit to the Cerro de la Encina archaeological site in Monachil, hanging from the trees in the Aventura Amazonia rope park in Víznar, seeing the stars with an astro-tourism company, touring the Sierra Nevada Tramway Route and carrying out different activities in the Sierra de Huétor Natural Park. As a complement, you can't miss the gastronomy, with visits to a ham dryer, a cheese producer, an olive oil mill, tastings of artisan beers, honey and bread from Alfacar, as well as tapas and typical local cuisine.

The authors of the Mil Viatges blog will also extend their stay for an extra day to get to know La Alpujarra. All of them will recommend their readers to visit the province of Granadaby publishing posts on their pages and comments on Twitter, Facebook, Instagram and other social networks.

Enrique Medina confirms the importance of this type of promotional action: "In a world that is increasingly interconnected in real time via the Internet, tourists now seek information about destinations on blogs and social networks, eager for the opinions of other travellers, in which the qualities and weaknesses of tourist services and attractions are praised or criticised". In addition, one of the advantages of this type of promotion is that instant feedback is obtained on the impressions of the participants and the results obtained can be quantified immediately, by measuring the volume and quality of the publications, as well as the number of times they are shared and the number of 'likes'.