The Tourist Board encourages the people of Granada to enjoy the province during Easter Week

Mobility limitations imposed by the coronavirus pandemic prevent Andalusians from going beyond the boundaries of their own province. This would be a setback anywhere else when it comes to the Easter holidays. But not in Granada. The people of Granada are fortunate to live in one of Europe's most attractive and diverse tourist destinations, with plenty of surprising places and activities for a getaway. To encourage them to enjoy it, the Provincial Tourist Board of the Granada Provincial Council has launched a communication campaign in local media with the slogan 'This Easter touches Granada'. The promotional action began on 22 March and will be active until 4 April, with advertisements in written and digital media, social networks and radio stations and, above all, with reports and proposals for routes, stays, excursions and experiences to make the most of the coming holidays.

The provincial deputy for Tourism, Enrique Medina, explains that with this campaign the Patronato is trying to make a virtue out of necessity: "The Spanish cannot come for tourism in any case, and some foreigners, with a lot of obstacles. The only market in which we can attract customers for the sector right now is the local market, which is why we have decided to invest in promotion at home". Moreover, Medina stresses, "the only travel option for the people of Granada is their own province, which is why we have chosen this slogan in which the verb 'to touch' has the double nuance of 'to perceive' and 'to refer'".

In the deputy's opinion, after a year of the epidemic, there is a noticeable desire to travel. "The campaign stimulates this interest, stressing that it is a good time to rediscover the province of Granada and visit those places we have heard so much about and which are so close by. Sleeping in a cave house, flying in a balloon over the Geopark, getting excited in the houses of Lorca, tasting tropical fruits straight from the tree, hiking in the Alpujarra, walking the Nasrid Frontier route, having the Alhambra all to ourselves...."Because after so many restrictions we deserve a break and to have a good time, always respecting, of course, the security measures", says Medina. .

The promotional action is based on advertising the four main tourism products of the province of Granada: monuments and culture, snow and skiing, sun and beach, and rural and active.It is illustrated with images of the Alhambra, the Sierra Nevada ski resort, La Rijana beach and Montefrío, with animated banners published in digital newspapers and on the big screen of the CajaGranada Foundation building. In the written press, a special 12-page supplement has been published with information about the Geopark, Universo Lorca, the Costa Tropical, the Poniente, the Lecrin Valley, excursions along rivers and wetlands, the Alpujarra, the cave houses, Sierra Nevada and the city of Granada. And on the radio, the campaign is based on promotional spots and reports with a multitude of suggestions of things to do with interviews of the protagonists.

Since the mobility situation is not likely to change in the short term, the campaign will continue for several more weeks, but the slogan will be changed to "This spring is Granada's time".